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O Empreendedor Ágil


O empreendedor ágil é aquele que dá respostas inovadoras com seus sistemas de produção para um mercado extremamente personificado.


O empreendedor ágil é aquele que numa economia global apóia-se em tecnologias da informação e comunicação avançada, para competir satisfazendo clientes exigentes em mercado cada vez mais fragmentados.


O empreendedor ágil é um modelo emergente de negócio que possibilita a “massificação da personalização dos produtos” (mass customisation). Além da redução dos prazos de entrega, a redução do ciclo de vida, a entrega pontual, a qualidade e o preço.


A origem do empreendedor ágil está embasada na nova cultura do consumo e em novos processos produção Lean (produção magra, enxuta). A junção dessas duas situações fizeram com que emergisse o Empreendedor ágil.


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